GOT CAMP FIRE USA CANDY?

FOR IMMEDIATE RELEASE 
June 9, 2004 

FOR MORE INFORMATION, CONTACT
Vanessa E. Adams
Communications Manager
Telephone: 816 756 1950, ext. 206
E-mail: vanessa.adams@campfireusa.org

GOT CAMP FIRE USA CANDY?
Camp Fire USA alumni, supporters and friends can now get their favorite Camp Fire USA candy all year long and support local programs and youth.

(Kansas City, Mo.) - Did you love Almond Roca® Buttercrunch as a kid? Ever wonder how you can get your hands on some delicious P-Nuttles? Perhaps you just crave sweet treats that support a great cause?

Beginning today, candy lovers across the country can satisfy those memories and cravings while helping today's kids become tomorrow's leaders-simply by purchasing Camp Fire USA candy online!

The Camp Fire USA Candy Sale is a decades-old tradition for the 94-year-old national youth development organization. Since the early '50s, generations of Camp Fire boys and girls have dutifully served the organization by selling candy in their communities. As they planned and implemented their local Candy Sales, thousands of young people have helped raise money for their councils, earned their ways to camp, learned how to meet and greet people, discovered how to manage their time, set goals and enjoyed support and help from adults to help them reach their goals.

Throughout the United States, Camp Fire USA councils conduct annual month-long Candy Sales, usually between January and March. Proceeds are applied toward local Camp Fire USA youth development programs such as self-reliance, small-group mentoring and camping and environmental education.

While youth members will continue to sell Camp Fire USA candy and take part in this unique learning opportunity, the organization has begun offering select candy products at its Online Store as a service to alumni and supporters.

"We receive several phone calls and e-mails throughout the year from individuals-often Camp Fire USA alumni-asking if they can purchase their favorite Camp Fire candy," said Stewart J. Smith, national CEO, Camp Fire USA. "We are pleased to unveil this online opportunity to keep connected with individuals who want to buy candy, but are outside current council service areas or have missed their local council's sale."

"Plus, this new endeavor offers yet another benefit: resources to local Camp Fire USA councils," said Smith.

When consumers order Camp Fire USA candy online, a portion of their purchases directly benefits local councils, helping youth in local programs learn about integrity, responsibility and equality – just like buying candy from Camp Fire USA youth members!

During the online checkout, consumers can choose a local Camp Fire USA council to receive the proceeds of their purchases, or – in the event that consumers do not choose a council – the proceeds go to the councils that serve the communities to which their purchases are shipped.

The Camp Fire USA candy products available online are:

•   Almond Caramel Clusters, roasted almonds, caramel and chocolate; $5 per 5 oz. box
•   Almond Roca® Buttercrunch, California almonds and chocolate, wrapped in gold foil; $5 per 5 oz. box
•   Creamy Smooth Mint Patties, smooth mint patties covered in rich chocolate; $5 per 7 oz. box
•   P-Nuttles, choice peanuts roasted in sugar and butter; $5 per 12 oz. bag

To purchase delicious Camp Fire USA candy online, click here. To order candy by phone, please call 800 669 6884, ext. 204. To learn about local Camp Fire USA Candy Sales, contact your nearest council.

What are you waiting for? Get Camp Fire USA candy today!

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Camp Fire USA is one of the nation's leading not-for-profit youth development organizations, currently serving over 735,000 participants annually. Founded in 1910, Camp Fire, with a national headquarters in Kansas City, Mo., provides all-inclusive, coeducational programs in hundreds of communities across the United States. By design, Camp Fire's programs, including small group experiences, after-school programs, camping and environmental education, child care and service learning, build confidence in younger children and provide hands-on, youth-driven leadership experiences for older youth. For more information, visit www.campfireusa.org.