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SHOW YOUR SUPPORT! PURCHASE CAMP FIRE USA MERCHANDISE
ONLINE AND SUPPORT YOUR LOCAL COUNCIL
FOR IMMEDIATE
RELEASE
February 20, 2004
FOR MORE INFORMATION,
CONTACT
Vanessa E. Adams
Communications Manager
Telephone: 816 756 1950, ext. 206
E-mail: vanessa.adams@campfireusa.org
SHOW YOUR SUPPORT!
PURCHASE CAMP FIRE USA MERCHANDISE ONLINE AND SUPPORT YOUR
LOCAL COUNCIL
Camp Fire USA Opens Online Store
Proceeds Benefit Over 735,000 Kids Nationwide
(Kansas City, Mo.) - Camp Fire USA's Online
Store opened its doors this week allowing customers to shop
for their favorite Camp Fire USA merchandise 24 hours a
day, seven days a week. With orders traditionally placed
through a catalog, the Online Store provides a new way for
today's technology-driven consumers to support Camp Fire
USA.
Purchasing Camp Fire USA merchandise online
helps support the organization in two great ways. First,
Camp Fire USA staff, board members, volunteers, parents,
kids and friends show their support for Camp Fire programs
and their pride in the organization by wearing and utilizing
Camp Fire USA apparel and other items. Doing so promotes
Camp Fire USA's brand and helps increase public awareness
of the organization across the country.
Second, online purchases provide funds to
Camp Fire USA councils. When customers place an order online,
a portion of their purchases directly benefit local councils,
helping youth in local programs learn about integrity, responsibility
and equality. During check out, customers can choose a local
Camp Fire USA council as the beneficiary of their purchases,
or - in the event that customers do not designate a council
- the proceeds go to the council with jurisdiction over
the customers' shipping addresses.
"We are pleased to present a new means for
America to support Camp Fire USA councils and their local
programs," said Stewart J. Smith, CEO, Camp Fire USA. "The
Online Store was designed with two goals in mind: creating
convenience for our customers and giving money back to local
councils. Online purchases will help over 735,000 kids nationwide
become caring, confident youth and future leaders."
In addition to purchasing uniform pieces,
apparel and gift items from local Camp Fire USA council
stores, parents and customers can now visit the official
Online Store to browse Camp Fire USA merchandise, place
an order, even send an electronic gift certificate. Additional
features include site security using Secure Socket Layers
(SSL), the industry standard to encrypt order information
into highly indecipherable code; search function using keyword
or catalog item number; and online order tracking once orders
have shipped.
"Beyond the features the Online Store offers
customers and the benefits it provides our local councils,
it's a smart business decision for Camp Fire USA," said
Pam Wirken, merchandising strategist, Camp Fire USA. "Not
only are we positioning ourselves as a competitive, consumer-friendly
organization, we're also providing a service to our customers,
allowing them to access Camp Fire USA merchandise from the
comfort of their homes."
To visit the Camp
Fire USA Online Store, go to www.campfireusa.org
and click "SHOP ONLINE." For information about exclusive
council merchandise, please contact the nearest Camp Fire
USA council.
# # #
Camp Fire USA is one of the nation's leading
not-for-profit youth development organizations, currently
serving 735,000 participants annually. Camp Fire, with national
headquarters in Kansas City, Missouri, since 1977, provides
all-inclusive, coeducational programs in hundreds of communities
across the United States. Camp Fire USA's mission is to
build caring, confident youth and future leaders. By design,
Camp Fire's programs, including small group experiences,
after school programs, camping and environmental education,
child care and service learning, build confidence in younger
children and provide hands-on, youth-driven leadership experiences
for older youth. For more information, visit www.campfireusa.org
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